AIACV was granted special permission to tour this unique, private venue. Flexible work spaces, innovation, intraprenuership and design thinking were the topics of conversation.
The Shop is an innovation lab challenging traditional work environments. All types of work occur in this flexible space with workstations, meeting spaces and hardware prototyping integrating collaboratively under one roof – with giant windows to Sacramento.
Vision Service Plan (VSP) has moved an innovative think-tank – known as The Shop – into the former Vogel Chevrolet Showroom in midtown Sacramento. This “Miesian glass box” was created in 1959 by Dreyfuss & Blackford and was a startling advance for modernist architecture in Sacramento at that time.
VSP was attracted by the spare simplicity of the space in Midtown – a clean slate for their “Design Thinking” lab. VSP is taking a bold initiative to address changes in the vision care and vision wear market. The Shop will provide a suitable space for exploring innovation and incubating new concepts in a cost-effective testing ground.
Dreyfuss & Blackford design principal Jason A. Silva introduced the VSP innovation leaders to working with corrugated temporary structures. Leveraging the ability to rapidly prototype structures and spaces, we shared our conceptual design process in a related idiom.
We were pleased to re-purpose this mid-century modern building for a cutting-edge new creative use.
Blog post: If it isn’t broken… it should be.
Vogel Chevrolet Showroom set: www.flickr.com/photos/dreyfussblackford/sets/721576316367...
Photo by Chip Allen.
Tagged: , Dreyfuss , Blackford , Eyeglasses , Fun , Interior , High , Tech , Office , Midtown , Sacramento , T.I. , The , Shop , B3021 , VSP , Vision , Service , Plan , Provider , creative , think-tank , 1616 , I , Street , Vogel , Chevrolet , Showroom , Dealership , 2014 , outdoor , building